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When we publish our annual sustainability numbers, the headline is tonnage of HDPE diverted from landfill. But the metric that actually drives impact — and that we watch internally every month — is second-fill rate. Here is why.
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A reconditioner can move the diversion-tonnage number simply by accepting more tanks at intake. If those tanks then go to grind instead of back into commercial service, the carbon math is much weaker than the press release implies. Recycling HDPE is good; reusing the same tank is dramatically better.
Second-fill rate is the percentage of incoming tanks that return to commercial service as filled IBCs (versus being parted out, ground for flake, or otherwise rerouted). A 94% second-fill rate means that 94% of incoming tanks displace a new-tank purchase somewhere downstream. That is the actual carbon impact.
Second-fill rate, by month, on the wall of our operations office. It moves slowly — a few percentage points across a year. But it is the leading indicator of every other sustainability number we publish.